Keeping Homeownership Affordable

Cornerstone Partnership Multi-point Outreach for
Long-term Affordability

As part of the Cornerstone Partnership’s mission to educate public and private concerns about long-term affordability, the group recently hosted a webinar titled “Strategies for Finding Homebuyers in Today’s Challenging Market.” The webinar discussed ways to be more strategic and creative in marketing your program, including:

• How to develop an effective marketing and outreach strategy
• How to avoid pricing and implementation pitfalls
• Discovering new marketing strategies and tips that your peers have put into practice
• Exploring your options for when homes aren’t selling

If you missed it, you can click here to download the recording and slides, or visit their website www.affordableownership.org.

Cornerstone Partnership Director Rick Jacobus discusses the importance of balancing affordability and asset building in his article in the winter issue of ShelterForce, the online magazine published by the National Housing Institute: "Best of Both Worlds" "Permanent affordability and asset building might seem at first blush to be contradictory goals for a low-income homeownership program, but new research says in fact they can be achieved together."

NCB Capital Impact’s Colby Dailey, Project Manager for the Cornerstone Partnership, co-authored an article with Ben Thornley of Pacific Community Ventures that appears in the October 2010 issue of the Community Development Investment Review, a publication of the Federal Reserve Bank of San Francisco. Titled “Building Scale in Community Impact Investing Through Nonfinancial Performance Measurement,” it examines how nonfinancial performance measurement informs the investment process and is essential to growing community impact investing.

 

About the Cornerstone Partnership 

The Cornerstone Partnership is a peer network for homeownership programs that preserve long–term affordability and community stability, helping more hard–working people buy homes today, maintain those homes and keep them affordable in the future. By adopting common principles, sharing best practices, and providing tools and resources, we aim to help governments and nonprofits stretch their dollars further to help more people realize the dream of homeownership.